The basketball star is the first male professional athlete to get his own doll.
Basketball star LeBron James now also penetrates the Barbie-Kosmos and is the first male professional athlete to get his own doll.
The small image of the four-time NBA champions wears a blue and white college jacket with LJ logo, plus sunglasses, headphones, baseball cap, sneakers, gold watch and breast pocket-of course everything is removable or pull-out. The 40-year-old from the Los Angeles Lakers was the first “Kenbassador”, manufacturer Mattel said on Wednesday that the doll appears in cooperation with the LeBron James Family Foundation.
“As a child, I was lucky enough to be role models who not only inspired me, but also showed me what is possible through hard work and dedication,” said James.
This is how Barbie justifies the cooperation with LeBron
“Today, as an adult, I understand how important it is for young people to have positive role models. That is why it is a great honor to work with Barbie to bring out the LeBron james bassador doll”. This is a way to “appreciate the strong influence of role models, convey confidence, inspire dreams and show children that they too can achieve great things”.
Mattel also shared the motives for cooperation. “LeBron came from modest conditions and became a basketball legend and an activist,” it said in the Barbie Indagram Canal. “Lebron and his foundation have rolled up the sleeves to bring about a real generation change and to illustrate what it means to be a true MVP.”
The doll is available in stores from Monday, costs $ 75 and is likely to be a popular collector’s item. Nine barbie dolls had already been published in the previous year after the presentation of female sports stars, including tennisidol Venus Williams and basketball star Sue Bird.