Luka Doncic trumps Stephen Curry and LeBron James. The Slovenian is the first foreigner to lead the NBA ranking of jersey sales.
This has never happened in the NBA: With Luka Doncic, an international player is leading the ranking of jersey sales for the first time.
As the NBA and National Basketball Players Association announced on Monday, no other player during the regular Season 2024/25 sold more jerseys than from Slovenen.
The trade around Luka Doncic to the Los Angeles Lakers caused a lot
Doncic, around the spectacular trade to the Los Angeles Lakers, was not only the first non-American at the head of the ranking, but also the first player since the 2012/13 season that is not called Stephen Curry or LeBron James.
Doncic displaces Curry and LeBron
Curry and James, Doncics teammate at the Lakers, took second and third place this year. The top 5 are completed by Jayson Tatum (Boston Celtics) and Jalen Brunson (New York Knicks).
As the league continued, the jersey sales have increased by 21 percent compared to the same period since the Trade Deadline on February 6th. Doncic’s step from the Dallas Mavericks to the Lakers is said to have been an essential driver of this increase.
In keeping with this, the Lakers are at the top when selling merchandising articles. The Boston Celtics and the Golden State Warrior’s episodes behind it.